When something happens ad nauseam, it is happening to such an extent that it makes you sick. In other words, it's going on too long or too much.
You know how some people keep talking, on and on and on, and you're so tired of listening to them that you almost feel a little sick? That's an example of speaking ad nauseam: to a sickening extent. Usually, this term is used for things and actions that have worn out their welcome, like a cliché that's repeated ad nauseam. If you're sick of hearing or seeing something, it's happening ad nauseam: too much.