Unit 2: Vocabulary from Readings

This list covers "How Kids Can Resist Advertising and Be Smart Consumers," "Mobile Kids," "Re: Advertising in the New York Times for Kids," "More Companies Market Directly to Kids," "America the Not-So-Beautiful," "Another Study Highlights the Insanity of Selling Junk Food in School Vending Machines," and "Should We Live Life, or Capture It?"
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Full list of words from this list:

words only definitions & notes
  1. jaded
    bored or apathetic after experiencing too much of something
    Adapting to ever more jaded and fickle viewers, marketers have developed ways to integrate ads into entertainment, so it’s hard to tell where the real content ends and the ads begin.
  2. fickle
    marked by erratic changeableness in affections
    Adapting to ever more jaded and fickle viewers, marketers have developed ways to integrate ads into entertainment, so it’s hard to tell where the real content ends and the ads begin.
  3. stealthy
    marked by quiet and caution and secrecy
    Obviously, commercials aren’t going anywhere. In fact, they’re becoming ever stealthier and more sophisticated to take advantage of new technologies.
  4. demographic
    a statistic characterizing human populations
    So whether today’s youth are texting, playing a game, or engaging in the plethora of other activities that smartphones offer, there’s no doubt that this digital demo is one that marketers are keen to reach.
  5. supplement
    textual matter that is added onto a publication
    We applaud the concept of a children's supplement of the Times to foster an interest in reading the newspaper.
  6. foster
    promote the growth of
    We applaud the concept of a children's supplement of the Times to foster an interest in reading the newspaper.
  7. dismayed
    struck with fear, dread, or consternation
    But when we reviewed the November 19, 2017 edition of the Times For Kids, we were dismayed to find that five of its 16 pages—31% of the supplement—were full-page ads for the Google Home Mini.
  8. embedded
    inserted as an integral part of a surrounding whole
    Each ad was disguised as a puzzle for kids, with this question at the bottom referring to Google characters embedded in the ads: “Can you find the donut, G, and Android in each drawing?”
  9. deceptive
    deliberately designed to mislead
    These advertisements were deceptive to children and violated the guidelines of the Children’s Advertising Review Unit, an industry self-regulatory program, which state: “Advertising should not be presented in a manner that blurs the distinction between advertising and program/editorial content in ways that would be misleading to children.”
  10. violate
    act in disregard of laws, rules, contracts, or promises
    These advertisements were deceptive to children and violated the guidelines of the Children’s Advertising Review Unit, an industry self-regulatory program, which state: “Advertising should not be presented in a manner that blurs the distinction between advertising and program/editorial content in ways that would be misleading to children.”
  11. simulate
    give a false appearance of
    We believe the advertisements also violated the Times’ own Advertising Acceptability Manual, which says “Advertisements that, in our opinion, simulate New York Times news or editorial matter or that may be confused with our news or editorial matter are unacceptable.”
  12. gauge
    judge tentatively or form an estimate of
    This informal gathering is actually a focus group organized by the Just Kid Inc. market research group. It’s designed to help companies gauge how much children know about their products. Based on their responses, these children know what they like.
  13. associate
    make a logical or causal connection
    Markets are motivated by research conducted by McNeal and others, showing that children begin to recognize corporate labels as early as 18 months. About a year later they are able to associate the items in their world with a particular brand name.
  14. entice
    provoke someone to do something through persuasion
    And if you think commercials for cell phones or cars that run during the cartoon hour are there to entice parents, you’re wrong. Little kids are the big catch.
  15. phenomenal
    exceedingly or unbelievably great
    The program has been phenomenally successful, growing from eight to 43 states in just two years, in large part because the programs are free.
  16. retailer
    a merchant who sells goods directly to consumers
    The field trips give retailers a chance to invest in education, but it’s also an opportunity to invest in future earnings, recognizing that today’s school children could well be tomorrow’s customers.
  17. retail
    the selling of goods to consumers
    The field trips give retailers a chance to invest in education, but it’s also an opportunity to invest in future earnings, recognizing that today’s school children could well be tomorrow’s customers.
  18. staggering
    so surprisingly impressive as to stun or overwhelm
    The problem is staggering. I often think of it when I go in the hardware store or a Sears Roebuck and see shelves full of poison. You know that, one way or another, its all going to end up in the Earth or in our rivers and lakes.
  19. habitable
    fit to be lived in
    If Mars is habitable, everyone on Earth can abandon this planet we've trashed, move to Mars, and start trashing that.
  20. net
    conclusive in a process or progression
    But the net effect on kids’ diets was not good. Those who bought from vending machines ate an average of 156 grams of sugar per day, compared with 146 grams for those who abstained.
  21. effect
    a phenomenon that is caused by some previous phenomenon
    But the net effect on kids’ diets was not good. Those who bought from vending machines ate an average of 156 grams of sugar per day, compared with 146 grams for those who abstained.
  22. quantitative
    expressible as an amount that can be measured
    What cellphones plus social media have done is to make the archiving and the sharing of images amazingly easy and efficient. The reach is much wider and the gratification (how many “likes” a photo or video gets) is quantitative.
Created on Wed Nov 10 17:02:55 EST 2021 (updated Fri Nov 19 09:38:54 EST 2021)

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