demographic

/ˌˈdɛməˌˈgræfɪk/

/dɛməˈgræfɪk/

Other forms: demographics; demographically

Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power.

Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.

Definitions of demographic

1. noun

   a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)
   type of:

   statistic

   a datum that can be represented numerically
2. adjective

   of or relating to demography
   “demographic surveys”