marketing

/ˈmɑrkədɪŋ/

/ˈmɑkɛtɪŋ/

Other forms: marketings

Marketing is how you go about promoting and selling a product. Any ad campaign is a type of marketing.

Marketing has to do with making people aware of what you have to offer, whether it's updated software, a clearance sale, or ice-cold lemonade. If a commercial really makes you want to buy something, the marketing worked. Politicians use marketing in their campaigns to convince voters. Marketing is all about selling — and given how many ads there are everywhere you look, it’s probably one of the most powerful forces in the world.

Definitions of marketing

1. noun

   the commercial processes involved in promoting and selling and distributing a product or service
   “most companies have a manager in charge of marketing”

   types:

   direct marketing

   marketing via a promotion delivered directly to the individual prospective customer

   channel, distribution channel

   a way of selling a company's product either directly or via distributors

   type of:

   commerce, commercialism, mercantilism

   transactions (sales and purchases) having the objective of supplying commodities (goods and services)
2. noun

   the exchange of goods for an agreed sum of money
   synonyms: merchandising, selling

   types:

   bait and switch

   a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product

   private treaty

   a sale of property at a price agreed on by the seller and buyer without an intervening agency

   bootlegging

   the act of making or transporting alcoholic liquor for sale illegally

   bootlegging

   the act of selling illegally or without permission

   capitalisation, capitalization

   the sale of capital stock

   retail

   the selling of goods to consumers; usually in small quantities and not for resale

   wholesale

   the selling of goods to merchants; usually in large quantities for resale to consumers

   sale

   a particular instance of selling

   syndication

   selling (an article or cartoon) for publication in many magazines or newspapers at the same time

   dumping

   selling goods abroad at a price below that charged in the domestic market

   dutch auction

   a method of selling in which the price is reduced until a buyer is found

   retailing

   the activities involved in selling commodities directly to consumers

   telecommerce, telemarketing, teleselling

   the use of the telephone as an interactive medium for promotion and sales

   hawking, peddling, vending, vendition

   the act of selling goods for a living

   resale

   the selling of something purchased

   sale

   the general activity of selling

   auction, auction sale, vendue

   the public sale of something to the highest bidder

   overcapitalisation, overcapitalization

   (business) too much capitalization (the sale of more stock than the business warrants)

   divestiture

   the sale by a company of a product line or a subsidiary or a division

   sell

   the activity of persuading someone to buy

   telephone order

   receiving orders via telephone

   type of:

   commerce, commercialism, mercantilism

   transactions (sales and purchases) having the objective of supplying commodities (goods and services)
3. noun

   shopping at a market
   “does the weekly marketing at the supermarket”

   type of:

   shopping

   searching for or buying goods or services