Earlier this month, Apple pulled back the curtain on its new wrist-borne technology, the Apple Watch. Much of the subsequent chatter centered on pricing ($349 to $17,000), features (digital crown, sapphire crystal), and release date (April 24). Some of us, however, directed our curiosity elsewhere: to the device's three model names. Why "Watch," "Watch Sport," and "Watch Edition"? What do those spare yet evocative names tell us about Apple's objectives?
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When the Academy Awards were given out last month, entertainment news was full of commentary about which movies, directors and performers should have been nominated but weren't—who got snubbed by those snobs in the Academy. That made me wonder if snub and snob were etymologically related.
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