As a teacher, writer and editor, I spend a significant portion of my life reminding others (and myself) that certain pairs of words are not interchangeable, although they might seem to be. Now isn't the same as know, and affect can't pinch-hit for effect. Lose vs. loose is a particular frustration as of late. However, in all of my many years of teaching and writing, no one has ever asked me whether they ought to use O or oh, and this makes me sad.
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Lately I've been noticing the phrase as such everywhere. It's not just a recency illusion; according to corpus data, it really is on the rise. And with that rise comes a shift in function and a corresponding effort to halt that shift.
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