Unit 2: Vocabulary from Readings 1

"...What is also important to remember is that youths are not passive receivers of things,” said Regina A. Corso, Senior Vice President for Youth and Education Research at Harris Interactive. “Today’s youth actively have input into what they have and what their families have.”

A task force of the American Psychological Association (APA) has recommended restrictions on advertising that targets children under the age of eight, based on research showing that children under this age are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased.

A task force of the American Psychological Association (APA) has recommended restrictions on advertising that targets children under the age of eight, based on research showing that children under this age are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased.

The nagging strategy is paying dividends for kids and marketers alike: 55% of kids surveyed said they are usually successful in getting their parents to give in.

Obesity: Rising levels of childhood obesity track an explosion of junk food ads in recent years.

Isabella Sweet doesn’t wear a target on her chest. But kid marketers covet this 9-year old as if she does.

At issue: With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents?

“Up to age 16, kids are determining most expenditures in the household,” he says.

And if any retailer exemplifies the techie new world of marketing to kids, it may be 77kids by American Eagle.

McNeal, the kids marketing guru, says he consults with companies that are constantly trying to figure out how to get inside day care centers and bore their images inside the minds of preschoolers.