"$211 Billion and So Much to Buy"

Who has "$211 Billion and So Much to Buy"? You do, if you see yourself in the subtitle: "American Youths, the New Big Spenders." Through polls and studies, Harris Interactive Youth & Education Research compiles informational texts to tell you more about the trends and attitudes of you and your peers.

Here are all the word lists to support the reading of Grade 7 Unit 2's texts from SpringBoard's Common Core ELA series: So Much to Buy, Facts About Marketing to Children, Responsible Marketing, Marketing to kids, America the Not-So-Beautiful, the insanity of selling junk food, Ain't I a Woman?, Remarks to the U.N., Failure to Ban, It's Perverse, But It's Also Pretend, Screen Time?
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Full list of words from this list:

words only definitions & notes
  1. purchasing
    the act of buying
    According to the 2012 Harris Poll Youth Pulse study, the purchasing power of today's youth is something that should not be overshadowed by the spending power of adults.
  2. crave
    have an appetite or great desire for
    Teens, those 13-17, still crave candy, and half (51%) will make a point of treating themselves to sweets.
  3. priority
    status established in order of importance or urgency
    However, clothing (42%) and entertainment, like movie tickets (33%) have become bigger priorities for this older group.
  4. influence
    a power to affect persons or events
    While the purchasing power of today's youth is strong, it is made even stronger when coupled with the influence these kids have on what parents buy.
  5. immensely
    to an exceedingly great extent or degree
    When we look at what youth today personally own, it's definitely more than the generation before them and immensely more than what kids owned two generations ago.
  6. passive
    lacking in energy or will
    What is also important to remember is that youths are not passive receivers of things
  7. input
    a statement that expresses a personal opinion
    Today's youth actively have input into what they have and what their families have.
  8. consistent
    in agreement or reliable
    Tweens, teens, and young adults have not only more things than previous generations, but they also have more consistent, available access to vast amounts of information than their parent or grandparent could have imagined in their youths.
  9. exclude
    prevent from being included or considered or accepted
    In fact, over three-quarters of 8-9 year olds (76%) and up to nine-in-ten 16-17 year olds (91%) are on the Internet an hour or more a day, excluding email.
  10. engage
    consume all of one's attention or time
    When looking at all types of media, on average, tweens spend 8.4 hours engaged versus teens, who spend 12.6 hours engaged with media per day.
Created on Wed Aug 27 11:44:18 EDT 2014 (updated Mon Sep 08 21:25:02 EDT 2014)

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