Other forms: publicists
A publicist creates a media buzz for movie stars, restaurants, or whoever else needs attention. A publicist for a new restaurant might send out a press release to newspapers and magazines announcing the opening, emphasizing the fabulous.
Those whose careers depend on getting attention in the media (on TV and the internet, for example) sometimes pay a publicist to generate coverage in the press. Actors, restaurants, writers, and oil companies are all things or people that commonly use publicists. In the eighteenth century, the word instead meant "person who knows public law" or "writer on current topics."