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launch

/lɔntʃ/
/lɔntʃ/
IPA guide

Other forms: launched; launching; launches

To launch something is to propel it or get it going, usually from a standing position. You can launch a rocket, a career, a product or even a watermelon. Either way, you're getting it off the ground.

Launch often means to start something, but to start it in a big way: "The launch of the shuttle was also the launch of a new era in space travel." Time was, when a singer finished making her record, the company would simply "release it." Eventually, though, that wasn't enough. Now a record needs "a launch" — a full-scale media blitz to get people excited enough to buy it.

Definitions of launch
  1. verb
    propel with force
    launch the space shuttle”
    Launch a ship”
    see moresee less
    types:
    float
    put into the water
    blast off
    launch with great force
    type of:
    impel, propel
    cause to move forward with force
  2. verb
    propel for the first time, on a maiden voyage
    launch a ship”
    see moresee less
    type of:
    set in motion
    get going; give impetus to
  3. verb
    get going; give impetus to
    launch a career”
    synonyms: set in motion
    see moresee less
    type of:
    displace, move
    cause to move or shift into a new position or place, both in a concrete and in an abstract sense
  4. verb
    set up or found
    synonyms: establish, found, set up
    see moresee less
    type of:
    open, open up
    start to operate or function or cause to start operating or functioning
  5. verb
    begin with vigor
    “He launched into a long diatribe”
    synonyms: plunge
    plunge
    dash violently or with great speed or impetuosity
    see moresee less
    type of:
    begin, commence, get, get down, set about, set out, start, start out
    take the first step or steps in carrying out an action
  6. noun
    the act of propelling with force
    synonyms: launching
    see moresee less
    types:
    rocket firing, rocket launching
    the launching of a rocket or missile under its own power
    blastoff, shot
    the launching of a missile or spacecraft to a specified destination
    moon shot
    the launching of a spacecraft to the moon
    type of:
    actuation, propulsion
    the act of propelling
  7. noun
    a motorboat with an open deck or a half deck
    see moresee less
    type of:
    motorboat, powerboat
    a boat propelled by an internal-combustion engine
  8. verb
    smoothen the surface of
    launch plaster”
    see moresee less
    type of:
    smooth, smoothen
    make smooth or smoother, as if by rubbing
Pronunciation
US
/lɔntʃ/
UK
/lɔntʃ/
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DISCLAIMER: These example sentences appear in various news sources and books to reflect the usage of the word ‘launch'. Views expressed in the examples do not represent the opinion of Vocabulary.com or its editors. Send us feedback
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