endorse

/ɛnˈdɔrs/

/ɛnˈdɔs/

Other forms: endorsed; endorsing; endorses

To endorse is to give support to someone or something. "I endorse this!" means "I think this is a good thing, and so should you."

People endorse in many ways. When someone endorses a politician, it means "You should vote for this person, and I'm putting my reputation on the line to say so." When someone endorses a product in a commercial, it means "Go buy this! You'll like it." To endorse is to give support. You can also endorse a check, which means writing your name or someone else's on the back so that you or the other person can cash or deposit it.

Definitions of endorse

1. verb

   be behind; approve of
   synonyms: back, indorse, plump for, plunk for, support

   back, indorse, second

   give support or one's approval to

   types:

   guarantee, warrant

   stand behind and guarantee the quality, accuracy, or condition of

   champion, defend

   protect or fight for as a champion

   cover, insure, underwrite

   protect by insurance

   certify, indorse

   guarantee as meeting a certain standard

   type of:

   O.K., approve, okay, sanction

   give sanction to
2. verb

   give support or one's approval to
   “endorse a new project”

   synonyms: back, indorse, second

   back, indorse, plump for, plunk for, support

   be behind; approve of

   type of:

   back up, support

   give moral or psychological support, aid, or courage to
3. verb

   guarantee as meeting a certain standard
   synonyms: certify, indorse

   type of:

   guarantee, warrant

   stand behind and guarantee the quality, accuracy, or condition of
4. verb

   sign as evidence of legal transfer
   “endorse cheques”

   synonyms: indorse

   types:

   co-sign, cosign

   sign and endorse (another person's signature), as for a loan

   visa

   provide (a passport) with a visa

   type of:

   sign

   be engaged by a written agreement