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diversification

/dɪvərsɪfɪˈkeɪʃɪn/
/dɪvəsɪfɪˈkeɪʃən/
IPA guide

Other forms: diversifications

Diversification is the opposite of sameness. Use diversification to describe the goal achieved by a store that started with deli sandwiches and now offers gourmet coffee, muffins, soups, and salads.

If a group seeks diversification, it wants to attract people of different ages from various backgrounds. If your financial adviser tells you that your stock portfolio needs diversification, this means you need to have stocks from a variety of companies and different industries. In other words, things should be more diverse. Use that to remember how to pronounce the word: Say diverse, then add if-ick-a-shun.

Definitions of diversification
  1. noun
    the condition of being varied
    “that restaurant's menu lacks diversification
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    type of:
    condition, status
    a state at a particular time
  2. noun
    the act of introducing variety (especially in investments or in the variety of goods and services offered)
    “my broker recommended a greater diversification of my investments”
    “he limited his losses by diversification of his product line”
    synonyms: variegation
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    type of:
    change
    the action of changing something
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DISCLAIMER: These example sentences appear in various news sources and books to reflect the usage of the word ‘diversification'. Views expressed in the examples do not represent the opinion of Vocabulary.com or its editors. Send us feedback
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