coy

/kɔɪ/

/kɔɪ/

Other forms: coyer; coyest

Take the adjective coy for a person who pretends to be shy but really isn't, or someone who could give a definite answer but won't. Coy behavior can be playful or just plain annoying.

Originally meaning "quiet and shy," today someone who is coy pretends to be shy in a playful manner — often as a form of flirting. If a politician is coy about something, he or she only gives vague statements on an issue for fear of committing to a position or angering his or her constituency. Common to both of these senses is the fact that a person uses coyness to subtly manipulate his or her audience.

Definitions of coy

1. adjective

   affectedly modest or shy especially in a playful or provocative way
   synonyms: demure, overmodest

   modest

   not offensive to sexual mores in conduct or appearance
2. adjective

   showing marked and often playful or irritating evasiveness or reluctance to make a definite or committing statement
   “a politician coy about his intentions”

   synonyms:

   indefinite

   vague or not clearly defined or stated
3. adjective

   modestly or warily rejecting approaches or overtures
   “like a wild young colt, very inquisitive but very coy and not to be easily cajoled”

   synonyms:

   timid

   showing fear and lack of confidence