brand

/brænd/

/brænd/

Other forms: brands; branded; branding

If your friend buys her jeans based on the brand, it means that the name on the label of her pants is very important to her. A brand is a product name.

The cereal aisle at the grocery store is a good place to see how many different brands there are of the same product. A company name, or the name it invents for a particular item or service, is a brand. Another kind of brand is the verb that means to mark or name something in a negative way. If you brand your classmate as a bully, you accuse him of bullying and expose his behavior to other people.

Definitions of brand

1. noun

   a name given to a product or service
   synonyms: brand name, marque, trade name

   types:

   label, recording label

   trade name of a company that produces musical recordings

   type of:

   name

   a language unit by which a person or thing is known
2. noun

   identification mark on skin, made by burning
   type of:

   insignia, mark, marker, marking

   a distinguishing symbol
3. noun

   a recognizable kind
   “there's a new brand of hero in the movies now”

   synonyms: make

   type of:

   form, kind, sort, variety

   a category of things distinguished by some common characteristic or quality
4. noun

   a symbol of disgrace or infamy
   synonyms: mark, stain, stigma

   types:

   demerit

   a mark against a person for misconduct or failure; usually given in school or armed forces

   bar sinister, bend sinister

   a mark of bastardy; lines from top right to bottom left

   cloven foot, cloven hoof

   the mark of Satan

   type of:

   symbol

   an arbitrary sign (written or printed) that has acquired a conventional significance
5. verb

   mark with a brand or trademark
   “when this product is not branded it sells for a lower price”

   synonyms: brandmark, trademark

   type of:

   label, mark, tag

   attach a tag or label to
6. verb

   burn with a branding iron to indicate ownership; of animals
   type of:

   mark

   make or leave a mark on
7. verb

   mark or expose as infamous
   synonyms: post

   type of:

   call

   ascribe a quality to or give a name of a common noun that reflects a quality
8. verb

   accuse or condemn or openly or formally or brand as disgraceful
   synonyms: denounce, mark, stigmatise, stigmatize

   type of:

   label

   assign a label to; designate with a label
9. noun

   a piece of wood that has been burned or is burning
   synonyms: firebrand

   type of:

   firewood

   wood used for fuel
10. noun

    a cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard
    synonyms: blade, steel, sword

    examples:

    Excalibur

    the legendary sword of King Arthur

    types:

    backsword

    a sword with only one cutting edge

    broadsword

    a sword with a broad blade and (usually) two cutting edges; used to cut rather than stab

    cavalry sword, saber, sabre

    a stout sword with a curved blade and thick back

    cutlas, cutlass

    a short heavy curved sword with one edge; formerly used by sailors

    falchion

    a short broad slightly convex medieval sword with a sharp point

    fencing sword

    a sword used in the sport of fencing

    rapier, tuck

    a straight sword with a narrow blade and two edges

    claymore

    a large double-edged broadsword; formerly used by Scottish Highlanders

    epee

    a fencing sword similar to a foil but with a heavier blade

    foil

    a light slender flexible sword tipped by a button

    saber, sabre

    a fencing sword with a v-shaped blade and a slightly curved handle

    scimitar

    a curved saber used in Eastern countries; the edge is on the convex side of the blade

    type of:

    arm, weapon, weapon system

    any instrument or instrumentality used in fighting or hunting