barefaced

/ˌbɛrˌˈfeɪst/

If masked means hidden, barefaced means unconcealed. If you get caught speeding and reach into your wallet and hand the officer $20, that’s a barefaced attempt at a bribe.

Barefaced — or as it's sometimes known, bald-faced — behavior is always bold and sometimes shameless. Nonchalantly telling a security guard at the jewelry store that you "plain forgot" you'd slipped the necklace into your pocket is a barefaced lie and shameless to boot. A reporter's barefaced questioning of a mayor found to be stealing from city treasury carries no shame, on the other hand — at least not for the reporter.

Definitions of barefaced

1. adjective

   with no effort to conceal
   “a barefaced lie”

   synonyms: bald

   open, overt

   open and observable; not secret or hidden
2. adjective

   not held back by conventional ideas of behavior
   “a barefaced hypocrite”

   synonyms: audacious, bald-faced, bodacious, brassy, brazen, brazen-faced, insolent

   unashamed

   used of persons or their behavior; feeling no shame