alluring

/əˈlʊriŋ/

/əˈljʊəriŋ/

Other forms: alluringly

Something alluring is attractive and enticing. Alluring things are tempting.

You might notice the word lure lurking in alluring — that's because alluring things lure people in by getting them excited and inspiring desire. Sometimes that's in a romantic way, like when someone puts on an alluring perfume before a date. But a homemade chocolate cake would also be pretty alluring to a chocolate lover, just as free World Series tickets would be alluring to a baseball fan.

Definitions of alluring

1. adjective

   highly attractive and able to arouse hope or desire
   “an alluring prospect”

   “her alluring smile”

   synonyms: beguiling, enticing, tempting

   seductive

   tending to entice into a desired action or state