Word Routes - Exploring the pathways of our lexicon

McDonald's has launched an ambitious marketing campaign for its new coffee line, McCafé. In one commercial currently saturating American airwaves, viewers are advised that you can "McCafé your day" by enlivening your daily grind. The ad extends the acute accent mark at the end of "McCafé" to various other words: a "commute" becomes a "commuté," a "cubicle" becomes a "cubiclé," and so forth. Will this wordplay work with American consumers, or will the exotic diacritics fall on deaf ears? Continue reading...

Topics: Vocabulary Language Words Advertising

Sometimes our perspective on language isn't exactly rational: we love some words and absolutely despise other ones. What inspires such deep feelings, and why does word hate often seem to run hotter than word love? In the case of words like impactful, discussed in yesterday's Red Pen Diaries, the bad vibes may arise because of an association with vacuous management-speak or other institutional jargon. But other times a word is disliked because it just sounds, well, icky. A look at some of the favorite and least favorite words selected by Visual Thesaurus subscribers offers some insight on verbal attractions and aversions. Continue reading...

Topics: Vocabulary Words Fun Language

Welcome to another edition of Mailbag Friday! Carol B. writes in with today's question:

As an American living in Australia, I'm overwhelmed by the common use of "these ones." I came across it yesterday in a British memoir! It grates on my nerves. Anybody else?

Topics: Vocabulary Words Usage

Leaders in the U.S. House of Representative recently reached an agreement on a plan that would award vouchers of up to $4,500 to car owners who trade in older vehicles for more fuel-efficient models. The proposed legislation has a nickname that is memorably alliterative: "Cash for Clunkers." How did clunker become the favored American word for cars that are past their prime? Continue reading...

Topics: Vocabulary Words Usage

Earlier this week I appeared as a guest on the NPR show "Charlotte Talks" (from Charlotte, North Carolina) to talk about language in the electronic age. Callers expressed a fair amount of hand-wringing about how English usage is under fire from new modes of communication, from text-messaging to social media sites. Rather than focusing on the negative, I'd like to celebrate some of the innovative linguistic forms that have been bubbling up online. Continue reading...

Topics: Vocabulary Online Words Usage

"Swine flu is the new Susan Boyle of search terms," announces a headline in Australia's The Age. The Scottish singing sensation was last week's news: people are no longer busy conducting online searches for Ms. Boyle (or for her favored expression, gobsmacked). Instead, they're trying to discover anything they can about swine flu, now that health authorities are warning of a possible pandemic. Let's take a look at how the disease got its name. Continue reading...

Topics: Vocabulary Word Origins Words

Unless you've been living under an Internet-free rock, you've probably seen the enthralling video of Scotland's Susan Boyle singing on the television show Britain's Got Talent. According to the latest numbers, the video of Boyle's performance has already attracted more than 100 million online views. But it's not only her singing prowess that is attracting worldwide attention: it has also been reported that "Web searches for the term gobsmacked spiked after Boyle used the British slang meaning utterly astonished when describing her reaction to newfound widespread acclaim." Continue reading...

Topics: Vocabulary Media Words Usage

Vocabulary.com Blog Word Routes Exploring the pathways of our lexicon

McDonald's Puts the Accent on Advertising

Which Words Do You Love and Which Do You Hate?

Mailbag Friday: "These Ones"

Of Clunkers and Junkers

The Language of Social Media: "Unlike" Any Other

In Search of "Swine Flu"

Susan Boyle is Gobsmacked (and Poleaxed Too)

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