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Articles about Vocabulary
McDonald's has launched an ambitious marketing campaign for its new coffee line, McCafé. In one commercial currently saturating American airwaves, viewers are advised that you can "McCafé your day" by enlivening your daily grind. The ad extends the acute accent mark at the end of "McCafé" to various other words: a "commute" becomes a "commuté," a "cubicle" becomes a "cubiclé," and so forth. Will this wordplay work with American consumers, or will the exotic diacritics fall on deaf ears?
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Blog Excerpts
Thesaurusi?
How do you pluralize the word "thesaurus"? Both "thesauruses" and "thesauri" are perfectly acceptable. But would you believe "thesaurusi"? It's rare, but it's out there. Brett Reynolds, professor of English at Humber College, investigates the pluralization error on his blog English, Jack.
Sometimes our perspective on language isn't exactly rational: we love some words and absolutely despise other ones. What inspires such deep feelings, and why does word hate often seem to run hotter than word love? In the case of words like impactful, discussed in yesterday's Red Pen Diaries, the bad vibes may arise because of an association with vacuous management-speak or other institutional jargon. But other times a word is disliked because it just sounds, well, icky. A look at some of the favorite and least favorite words selected by Visual Thesaurus subscribers offers some insight on verbal attractions and aversions.
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In this excerpt from Active Literacy Across the Curriculum: Strategies for Reading, Writing, Speaking, and Listening, Heidi Hayes Jacobs advocates developing students' "word power" by borrowing methods from the foreign language classroom.
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Welcome to another edition of Mailbag Friday! Carol B. writes in with today's question:
Continue reading...As an American living in Australia, I'm overwhelmed by the common use of "these ones." I came across it yesterday in a British memoir! It grates on my nerves. Anybody else?
Blog Excerpts
Reshaping the Environmental Lexicon
"Cap and trade" or "pollution reduction refund"? "Global warming" or "our deteriorating atmosphere"? Environmental action groups are proposing new messaging techniques to build public support for their causes. The New York Times and the Los Angeles Times provide two different angles to this developing story.
Leaders in the U.S. House of Representative recently reached an agreement on a plan that would award vouchers of up to $4,500 to car owners who trade in older vehicles for more fuel-efficient models. The proposed legislation has a nickname that is memorably alliterative: "Cash for Clunkers." How did clunker become the favored American word for cars that are past their prime?
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