The Internet may be the new newspaper, but it's also become the new dictionary, and the two are inextricably linked: when news breaks, people rush online to find out what it means, and whether it's a noun or a verb.
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We welcome back Fitch O'Connell, a longtime teacher of English as a foreign language, working for the British Council in Portugal and other European countries. Fitch considers how a fun exercise in concocting collective nouns could be used as a tool for vocabulary expansion.
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In a publicity stunt, Toyota took out a New York Times ad, put out a YouTube video, and distributed a survey at the 2011 Detroit Auto Show, asking the public what the plural of Prius should be, in a campaign announcing that there is going to be a family of Prius models. I hesitate to reward them with more publicity for such a willfully dumb question. But I can’t help myself. This is too good an excuse to talk about the wider topic of phony Latinate plurals. Well-played, Toyota.
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