Vocabulary.com Blog
Articles from May, 2010
During the global economic crisis of the last few years, previously esoteric financial jargon has worked its way into public discourse. One such term is quant, a shorthand term for "quantitative analyst." They're the subject of Scott Patterson's new book, The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It, and I take on the term in my latest On Language column in this Sunday's New York Times Magazine. It's a timely topic, given the mysterious 1,000-point dip in the Dow Jones index last week, variously blamed on quants and "fat fingers."
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The "call to action" is one of the sacrosanct elements of ads and direct mail: Lose weight! Save money! Act now! How unorthodox, then, to discover calls to inaction — invitations to simply think — in a spate of recent ad campaigns.
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With new technology comes new language, and with new language comes new confusion over usage. Here's a question that people have been puzzling over for a couple of decades now: if we don't pluralize mail as mails, why should we pluralize e-mail as e-mails?
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Sometimes a euphemism is staring you in the face, blowing a raspberry, and insulting your mother, but you don't even realize it. That's how I feel about mischief — a word whose history I might be doomed to repeat, since I didn't know diddly about it till recently.
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We rarely shine the spotlight on a single word in the Lounge but this month we have a special honoree: the noun patch. We've heard a couple of startling uses of patch recently and it got us thinking about what a great word it is, and how well it exemplifies the genius of language and the genius of English.
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